This is not the first idea I’ve had but it is the first I wish would be picked up and polished by someone who could make it happen.
The show is a weekly reality ‘contest’ for positive social impact involving celebrities. The incentives to participate are great personal PR, promotion of any pet causes they have and public exposure on prime time TV that they can also use as a platform for self-promotion of anything they’re trying to sell: little ‘behind the scenes’ type discussions/ sneak previews about their latest product line/ album/ project can be included in the main show: this is reality TV, they’re still being celebrities while participating and that’s a job too: expect to see overlap.
The show would air on Saturday night after a week of anonymous work is documented and unveiled, there would be a set criteria for social impact points allocation from a panel of judges plus a telephone/ sms vote for each contestant: the person with the most telephone votes gets an extra 5 impact points.
They would initially have an equal ‘pot’ for expenses but this amount would change each week depending on their standing. The celebs who have had the least impact can choose to do some kind of community service on Sunday to build up points that may be bartered for extra help or resources to even the playing field – these points may alternatively be saved to add to their total personal impact points for the season. Each contestant would also be appointed a small team comprising an assistant (their public face so as to remain anonymous, this person will change each week to avoid public recognition), a web designer and a multimedia consultant. The contestants would then, each week, have to devise ways of creating positive effects for the social cause of their choice (though not allowed to be anything they are already a patron of or any of the ‘big’ national charities – has to be something small where impact can be easily measured) the episodes would document the meetings and resulting tasks (bit like the apprentice) and show how the celeb works around the restriction of required anonymity.
Every episodes winning celeb would get a slightly bigger pot the following week plus a bonus. The kicker is – the choice of bonus use is up to the public and can either:
1. Go into a prize fund that is built up over the series. To be claimed by the person who is deemed overall to have done the most good based on accumulated ‘impact points’, to be used as they see fit: all restrictions on causes are lifted for the prize fund and each week the celebs get to promote what they’d do with it to soften the blow if they don’t get the final cash: this way they do have a platform for ongoing awareness raising for their pet causes.
3. Be used to take the winning team out for an ‘experience’ as a reward for a job well done – a randomly chosen text/ phone voter each week gets to accompany them on the experience and offer suggestions for the following weeks cause (pay to play lottery type thing – shows need funding after all)
This vote would take place during a ‘take 2’ type follow up show (after all contest votes are tallied) which enables the winning/ last place celebs to discuss the tasks and push whatever thing was their incentive for doing the show.
The idea is that the contestants would each aim to have the most positive impact but they could spend none of their own money or use their celebrity status to do this – so no tweeting a go-fund me or kickstarter under their own name for example: they can however form alliances amongst themselves for mutual exposure and use their celebrity contacts so long as they themselves all remain anonymous throughout the episode – so no celebrity friends stating “@x is trying to [action] for [cause] go do [thing]” that would be cheating and they’d forfeit the week and any accumulated points.
I’m not decided on whether it should be 4-8 recurring celebs and each week 2-4 face off so that they only have to commit every other week to the show, or if every week all 4-8 compete against each other Meh. You see the kernel of the idea here: let’s see it happening eh?!